How did our branded podcast perform?There’s not enough transparency in the podcast sector. Download numbers aren’t public and appearances don’t tell the full story.Mar 7, 2022Mar 7, 2022
What’s Next For Branded Podcasts?The 3 changes I’d like to see from brands over the next few years.Jan 10, 2022Jan 10, 2022
What goes into planning a paid promotional campaign to support a podcast?I’ve been working in podcasting for 5 years. In that time, every aspect of the podcast industry has professionalised. Production standards…Jul 22, 2021Jul 22, 2021
Why brands should treat podcasts as a long-term strategy, not a one-off campaign‘Everyone has a podcast’ could end up being my most-heard phrase of 2021. It’s one I hear all the time. One of the UK’s best and most…Jul 19, 2021Jul 19, 2021
TV broadcasters are turning their attention to podcasts. It’s time to go further and move quicker.At the start of the pandemic there was a noticeable shift in mindset from TV companies — podcasts shot up their list of priorities…Jul 2, 20211Jul 2, 20211
Famous faces help build the podcast industryCelebrities aren’t ruining podcasting — they’re opening them up to a wider audience.Jun 24, 2021Jun 24, 2021
Lessons for brands and agencies from two individuals new to the podcast worldBy Josh Adley, Director of Commercial & Client Relations at Listen EntertainmentJan 19, 2021Jan 19, 2021
How to launch a podcast in a crowded spaceBy Josh Adley, Director of Commercial & Client Relations at Listen EntertainmentNov 12, 2020Nov 12, 2020
Why are branded podcasts so valuable?By Josh Adley, Director of Commercial & Client Relations at Listen EntertainmentJul 21, 2020Jul 21, 2020
